© Andrew Corcoran, 2022

KNOWLEDGE EXCHANGE Training FOR HIGHER EDUCATION

Blueberry TraininG

Developing a Commercial Proposal

AIM

To help academics, research students and support staff to develop a commercial idea for discussion with potential clients.

LEARNING OBJECTIVES

• Plan to meet the needs of beneficiaries and funders
  
• Consider a pro-active approach to undiscovered funding opportunities
  
• Draft a 'strawman' project proposal
  
• Appraise alternative proposal formats
  
• Assess and plan to manage project risk
  
• Organise to capture academic and commercial outputs
  

DURATION

1 day

WORKSHOP CONTENT

Envisioning

• Purpose of a proposal
  
• Develop the vision
  
• Focus on objective measures
  
• Funding: terms and conditions
  
• Strategic fit with funding bodies (public and private)
  
• Types of proposals
  
• Benefits of a proactive approach
  

Proposal formats and components

• Types of partnership
  
• Essential components and formats
  
• Barriers to delivery: identifying and managing risk
  
• Evidencing need and understanding the beneficiary
  

Evaluation

• Commercial opportunities appraisal process
  
• Common mistakes
  

Maximising academic and commercial outputs

• Impact
  
• HEBCIS